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Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
Survey analysis to Gain Marketing Insights
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
Free
Intermediate
UX & Web Design Master Course
Even if you’re a complete beginner, this course will show …
UX & Web Design Master Course
What you'll learn
This course will help you stand out as a web designer, teaching you how to apply User Experience (UX) strategies that will make every site you build useful, usable, and valuable.
Improve Your Website with UX Strategies
Apply UX strategies to a site's content & design
Understand Information Architecture to enhance the content on your website
Know what dictates how your website should look
Design and code a B2B website, a B2C blog, and an e-commerce site
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